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Basic Marketing Policy of Sakura Air Conditioner
to open up new Overseas Market
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March 27, 2012
This is already an 8th year for Sakura Air Conditioner since its introduction to overseas market. During such period, thanks to all the best business partners in each area, coverage now of the Sakura Air Conditioner reaches to some 20 countries.
Sakura Corporation will continue the same expansion activities in overseas market so that, specifically in year 2012, it will work on to implement penetrate into those markets in developing countries.
To avoid any possible misunderstanding, or difference in ideas between Sakura Corporation and the counterpart as a prospective distributor to start further discussion and negotiation on such business arrangement toward future from a scratch, here below is the Basic Marketing Policy of Sakura Corporation with a hope it is worth for you all to read carefully.
1) A Distributor in overseas market shall be an independent organization
as a company having a full knowledge and ability to build and to carry
through such plan by own risk
2) Sakura Headquarters in Japan has no employee of any kind in overseas organization, neither in any of such office, any factory nor in R&D Center except those being under any business capital tie-up.
3) For any smaller operation by personal basis, however, Sakura products
shall be distributed under a name of Sakura (a real) Representative to
be authorized by Sakura Headquarters in Japan. In such a case, though,
the position of such person, or organization, shall be independent from
Sakura Headquarters in Japan and the aforementioned Representative shall
manage its organization, operation and administration by own risk and judgment.
4) Under the Sakura (a real) Representative system being mentioned here,
the Representative shall fully be devoted to negotiate with possible customers
in the market place to conclude as much orders as possible. Rest of those
required jobs to be done by the Representative, such as fixing sales contract,
shipping, delivery arrangement and else shall be supported by Sakura Headquarters
if the Representative shall face difficulty to extend satisfactory sales
promotion and smooth routine business operation due to reasons such as
lack of manpower, finance or any other factor.
Sakura Representative will, however, directly be involved to fix selling price and, after such invoiced amount shall fully be paid by the buyer in the market place and received by Sakura Headquarters, the difference amount between such paid amount by the buyer in the market and the invoiced amount by the manufacturer shall be transferred to the Sakura Representative as a margin.
5) Expenses related to sales promotion of Sakura products, as well as relative
expenses, shall be planned, operated and borne by a distributor in the
market place.
6) Sales promotional support to be extended by Sakura Headquarters toward a Distributor or a Sakura Representative shall be planned based on relative sales plan and previous record and, in principle, shall be borne by 50:50 basis by the parties involved.
7) All other details being not mentioned on this paper shall be further fixed
through a mutual discussion.
Appreciate your closer attention and cooperative understanding to the above.
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Kazuaki Hama
CEO
Sakura Corporation |
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